Stewardship are a method of daily life at meat regarding the ocean. We’ve recently been committed to safeguarding whales and saving seafood sustainability for years, and we’re happy become co-founding members of the International fish and shellfish durability Foundation.
Fishermen referred to as albacore tuna “chicken regarding the sea” because of its slight taste and tone. And with this, our personal memorable well-known was created.
Since 1952, I’ve came out on meat on the water’s packs, bringing ocean fresh goodness to folks wherever. I could have got looked some sort of various previously — but We going asking someone how delicious poultry of water got over 60 yrs ago — and check out me personally now!
Grab a trip around through our very own 100+ season history for more information about people.
1914 – wherein every thing setup Before we had been Chicken on the beach, we were a fish canning service in Ca also known as Van Camp food.
1917- eating your home FrontDuring home-based snacks deficits during WWI, processed tuna fills in as an affordable healthy protein source.
1930 – an Iconic Brand happens to be BornChicken from the ocean logos shows up the very first time. The nickname arises from anglers which known as white albacore as “the poultry of sea” for its mild taste and tone.
1941 – WWII: Supporting the battle EffortWe modified regarding our personal day fishing navy to hold military gadgets, ammo and maimed troops.
1952 – meet up with the MermaidGrace Lee Whitney, that played Yeoman Janice Rand regarding unique Sensation travel television series, got the motivation for the spirited star.
1955 – initial Disney MermaidChicken belonging to the beach backed the Fantasyland pirate boat and cafe at Disneyland, and welcomes visitors with a six-foot mermaid.
1960 – The united states is definitely endlaved by Our Catchy JingleThe common tune debuts and comes to be a marketing timeless: “Ask any mermaid you happen to check out, ‘what’s the most effective tuna?’ Chicken of beach!”
1990 – Trying to keep whales SafeAn discipline leader in dolphin-safe reef fishing methods, most people begin “The Mermaid Cares: Dolphin-Safe insurance,” necessitating all our fish and shellfish becoming dolphin-safe.
2005 – frontrunners in InnovationChicken belonging to the Sea revolutionizes comfort and part control with ready-to-eat foil bags and to-go cups.
2007 – Addressing appetite in AmericaPartnering with eating The country, all Recherche PLENTYOFFISH of us attempt a delicacies therapy and nourishment marketing emphasizing shelf In partnership with serving The united states, you publish a meals comfort and vitamins plan highlighting shelf-stable fish as a wholesome and reasonably priced source of protein.
2009 – lovers in SustainabilityDedicated to preserving ocean for future generations, Chicken on the water turns out to be a co-founding person in the International fish and shellfish Sustainability base together with the entire world creatures investment.
2010 – developing New opportunities in AmericaOur state-of-the-art canning service in Lyons, Georgia brings over 300 opportunities, increasing the local industry.
2011 – visibility & SustainabilityThis primary yearly Sustainability review gives our green and personal effects while creating a roadmap for long-term initiatives.
2014 – enjoying 100 Years of GoodIn a milestone centennial event, we all offer $1 million to 100 nonprofits, agencies, and other people aimed at servicing her towns.
2014 – The Mermaid becomes a NameOur renowned mermaid has came out on offers since 1952, now she in the end offers an identity. Lovers supplied 50,000 ideas in a nationwide match. The champion? Catalina.