In a personal-statement cross-social research, Pereira ainsi que al. (2019) interviewed 114 Asian and you may 129 Caucasian members to examine as to the reasons on line consumers see mukbang. Road data revealed that machine attractiveness was seriously connected with perceptions into mukbang in both samples. Centered on Pereira mais aussi al. (2019), while the analysis merely examined actual attractiveness of the latest mukbanger, there had been better-understood mukbangers with high sociability and you can likeability (in the place of bodily charm) which gathered large numbers of audience. Nevertheless, this research showcased the significance of physical appeal toward mukbangers certainly people. One of many limitations of the studies are that shot made up both those who noticed mukbang and people who did not know anything regarding mukbang (Pereira ainsi que al. 2019).
People that view mukbang also look for enjoyment. Choe (2019) determined that watchers removed different gratifications away from enjoying mukbangs, such as the thrills of dinner musical the mukbanger made (age.grams., licking, chewing). Woo (2018) recommended one visitors received pleasure out-of some other sensations plus hearing food and best bbw hookup sites preparing musical including chew up audio, making preparations foods, and musical out-of opening dining packages (Woo 2018). Woo stated these songs offered an autonomous neurological meridian reaction (ASMR) experience from the resulting in fixed-like, tingling sensations along side body and you will causing a feeling of joy and you can save. Woo argued that these music increased viewers’ sense of telepresence.
Schwegler-Castaner (2018) theorized that modified non-parallel interaction between your watchers and you will mukbangers together with given an alluring seeing sense into listeners. Although not, for others, mukbang becomes a contact with ASMR where in fact the visitors were even more drawn to new songs produced by this new act away from dining compared to the application by itself. She in addition to noted the possibility enjoyment gratifications away from mukbang that help watchers reach neurological satisfaction and you may activity because of discussing others’ restaurants experience.
Specific studies have theorized one to visitors fool around with mukbang viewing as the an enthusiastic escape from fact. Hakimey and you will Yazdanifard (2015) concluded that someone saw mukbang for various reasons and you will factors. Some of the audience wished to to see somebody consume some other ingredients because of their incapacity to access numerous types of various other products (e.grams., because they was basically medical clients). One other reason to possess Southern area Koreans was in fact attracted to mukbang would be to reduce stress. Hakimey and you will Yazdanifard (2015) speculated you to definitely Southern Koreans alleviated the worry from their timely-paced and you can hypercompetitive way of living from the watching individuals eat. According to Bruno and you will Chung (2017), audience made an effort to escape from a feeling of shame and you may be concerned to be pounds because of the watching mukbang (Bruno and you will Chung 2017). At the same time, teens have been bored otherwise hungry later at night and you may youngsters who wants to buy eating but could not just like the the moms and dads were at home, appreciated mukbang because a getaway regarding offensive reality.
Among the many trick compensations available with mukbang enjoying is actually vicarious dinner. Hakimey and you can Yazdanifard (2015) showcased that individuals saw mukbang to obtain the experience of dinner vicariously compliment of mukbangers while they was towards diets. Choe (2019) and additionally posited that it concept by arguing you to viewers extracted more gratifications regarding seeing mukbangs, in addition to with thrill towards the taken food and pleasure regarding enjoying mukbangers conspicuously eat meals it crave because they was basically on the a nourishment. Choe (2019) after that mentioned that mukbangers assisted fulfill hunger of your people by providing him or her a beneficial vicarious pleasure from food. According to this lady, audiences got an effective vicarious pleasure of dining away from mukbang via obtaining visual and sounds stimulation.
As a result of her analyses, Donnar (2017) argued one to, as a result of the lips-watering surroundings of act out-of eating (e.g., ‘orgasmic earliest bite’ [p. 123] and proceeded fulfillment signs offered by mukbangers about videos), mukbang is comparable to ‘food porn’ in place of food photographs or restaurants-associated shows. Donnar said one to connections anywhere between mukbangers and you can fans (e.g., answering lover desires because they consume, speaking if you’re eating) was basically while making mukbang like sexcam porno. Certain weightloss people visitors noticed mukbang because a happiness of its fetishistic wishes to have vicarious usage while you are avoiding genuine dinner. Bruno (2016) analysed several Southern Korean shows you to with it eating. Considering the lady, when seeing someone eat into digital camera, watchers noticed as if these people were dining and they could ‘almost preference meals as well as the consequent sense of satiety’ (p. 159).